Questions answered
Frequently Asked Questions
About toys, play and product design — what makes a toy worth coming back to, how prototypes get tested, why materials behave the way they do, and how a night light should feel in a dark room.
01
How can parents choose toys that children will play with for longer?
Look beyond how exciting the toy appears when it is first opened. Consider whether it can be used in several ways, whether a child can create their own activities around it and whether the toy can remain relevant as their interests change. Toys that invite experimentation often have more opportunities for repeat play.
02
What should parents look for when choosing a wooden toy?
Consider how the toy is constructed, how its edges and surfaces are finished, how many ways it can be played with and whether the design appears suitable for repeated everyday handling. Age guidance and product-specific instructions should also be checked before use.
03
How can parents encourage open-ended play at home?
Give children time to explore without immediately demonstrating the "correct" way to use every object. A small selection of versatile toys, blocks, shapes and everyday play materials can give children room to create their own games and combinations.
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